Super Rugby 2018

Overarching creative and campaign for Rugby AU Super Rugby 2018

...
Art Direction // Concept Design // Copywriting // Graphic Design​​​​​​​
A new and exciting season of Super Rugby was headed for 2018, and we set about creating a new,
energy-laden, fan-fuelled campaign promoting the fantastic season ahead #somethingSuper
Above: Overarching hero creative for Super Rugby 2018 campaign
Above: Targeted creative representing each club for the Super Rugby Season

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